What if every time you went to buy a Pepsi you had a chance to be surprised with a prize?
The Solution
Fun and surprise. Two simple things Gen Z is looking for in a brand like Pepsi. We combined them in this influencer driven campaign. Producing engaging content and surprising Zoomers in the streets with great experiences. All of it fitting into an adapted global campaign for the new Pepsi Zero Sugar.
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12+
workshop sessions
40+
creative challenges
8+
brands participating
The Design
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