TOMA NATURA

Digital Campaign

CSR digital campaign for TOMA NATURA called Živé studánky where client let people vote which Czech natural springs will be revitalized.

> 700 photos

People shared in contest from springs visits.

> 10 000 votes

Campaign had more than 10k votes from engaged users.

+ 30% FB fans

Thanks to campaign activities we increased number of FB fans.

It was incredible to see how many families were able to visit natural springs, take a photo there and thanks to that give them better chance to be revitalized by client. I am looking forward to next year.

Michal Bubeníček

creative director

Challenge

Our challenge was to create a voting website with competition and supportive campaign on social.

Solution

Special website with map of springs and photo gallery of user generated content. We also created cinemagraphs of springs to promote activity and aftermovie spot for social.