Creating buzz about new product extention lines
One of Staropramen Cool goals was to support consideration of the product. We designed full year online communication strategy and ensured it’s execution. Except of making sure the brand is active on social nets, we have created original activation concept via product sampling.
„Our intention was to show Cool fans we are absolutely serious about our refreshment story. One of the activity of Motion was to pack up scooter with ice and Cool cans, search up fans through Instagram pictures and bring REAL refreshment to them to parks and lidos, not just a story. That kicked in!“
|What clients need||show new flavors of summer refreshment drink|
|How it should work||engage and sample consumers & increase likes on FB|
|What it will look like||sampling activation via Facebook|
|The way it talks to you||we come to you|
|What it finally becomes||taste the product and know new flavors|
|Did we do a good job?||Increased No of fans by 18 %|
|How we measure it||liking and interaction|
Etnetera Motion s.r.o.
170 00 Praha 7
IČ (Reg.No.): 02832020, DIČ (Tax No.): CZ02832020
Bank account: 107-7213470227 / 0100
Bank name: Komercni banka a.s.