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Creating buzz about new product extention lines

Staropramen Cool

Creating buzz about new product extention lines

One of Staropramen Cool goals was to support consideration of the product. We designed full year online communication strategy and ensured it’s execution. Except of making sure the brand is active on social nets, we have created original activation concept via product sampling.

Results

The client says

„Our intention was to show Cool fans we are absolutely serious about our refreshment story. One of the activity of Motion was to pack up scooter with ice and Cool cans, search up fans through Instagram pictures and bring REAL refreshment to them to parks and lidos, not just a story. That kicked in!“

David Šeberle David Šeberle
Brand Manager

What we did

What clients needshow new flavors of summer refreshment drink
How it should workengage and sample consumers & increase likes on FB
What it will look likesampling activation via Facebook
The way it talks to youwe come to you
What it finally becomestaste the product and know new flavors
Did we do a good job?Increased No of fans by 18 %
How we measure itliking and interaction
Live our ups & downs with us on: Facebook Twitter

Company address
and invoice details

Etnetera Motion s.r.o.
Jankovcova 1037/49
170 00 Praha 7

IČ (Reg.No.): 02832020, DIČ (Tax No.): CZ02832020

Bank account: 107-7213470227 / 0100
Bank name: Komercni banka a.s.
SWIFT: KOMBCZPPXXX
IBAN: CZ6601000001077213470227

You will find us in Classic7, entrance E, Holešovice, Prague 7.

Etnetera Motion
Jankovcova 1037/49
170 00 Prague 7 - Holešovice

Company address and invoice details

Google maps

info@motion.cz
+420 233 326 810