Motion Media s.r.o.


Remind the rising generation about legendary adidas Originals ZX

Remind the rising generation about legendary adidas Originals ZX

How to show new color variants of sport shoes in an effective and tempting way and share joy of their owners, knowing Dara Rolins or Pasta Oner are one of them?

Thats the right way:

„Make shoefies with adidas Originals ZX and share #zxzazitky“


The client says

„The objective of the project was to approach young target group via the story of retro-running shoes adidas Originals ZX capitalizing on the selfie trend and inviting adidas Original celebrities to participate. Creative solution of Motion had not just brought adidas Originals to the spotlight and showed stories of their new owners , but also supported sale and increased brand awareness among the right people.“

Jana Kovalovská
Brand Activation&TradeMarketing Group Manager adidas ČR, s. r. o.

What we did

What clients needshare story of the product
How it should workengage fans and activate via picture sharing
What it will look likefans and celebrities photos streamed on FB
The way it talks to youshare joy
What it finally becomesproduct pictures to the right people
Did we do a good job?42k+ likes of product pictures
How we measure itinteraction
Live our ups & downs with us on: Facebook Twitter

Company address
and invoice details

Etnetera Motion s.r.o.
Jankovcova 1037/49
170 00 Praha 7

IČ (Reg.No.): 02832020, DIČ (Tax No.): CZ02832020

Bank account: 107-7213470227 / 0100
Bank name: Komercni banka a.s.
IBAN: CZ6601000001077213470227

You will find us in Classic7, entrance E, Holešovice, Prague 7.

Etnetera Motion
Jankovcova 1037/49
170 00 Prague 7 - Holešovice

Company address and invoice details

Google maps
+420 233 326 810