PEPSI TASTE CHALLENGE

Digital Campaign

Summer campaign for Pepsi where Czech and Slovak customers were challenged to choose their prefered coke drink in blind tests.

20 mio impressions

We have achieved 20 mio impressions with effective frequency.

500 mio + interacted

Around half of milion people interacted on Facebook and Instagram.

37% + YT view rate

Thanks to perfect targeting to look-a-like audience.

We challenged ourselves to keep the reach as unique as possible. Thanks to our custom audiences strategy and excluding selected groups we reached TA with effective frequency.

Aleš Kýr

head of performance

Challenge

Our challenge was to inform about offline blind tests activity in social media and expand the experience back to online.

Solution

We produced two phase digital campaign included offline roadshow support, digital activation with test packs delivery and user generated content contest.