Summer campaign for Pepsi where Czech and Slovak customers were challenged to choose their prefered coke drink in blind tests.
20 mio impressions
We have achieved 20 mio impressions with effective frequency.
500 mio + interacted
Around half of milion people interacted on Facebook and Instagram.
37% + YT view rate
Thanks to perfect targeting to look-a-like audience.
We challenged ourselves to keep the reach as unique as possible. Thanks to our custom audiences strategy and excluding selected groups we reached TA with effective frequency.
Our challenge was to inform about offline blind tests activity in social media and expand the experience back to online.
We produced two phase digital campaign included offline roadshow support, digital activation with test packs delivery and user generated content contest.